Introduction
When discussing e-mail there are various e-mail services which can be
used to make e-mail a very powerful business tool. POP e-mail,
e-mail forwarding, and autoresponders can all be used at the same
time to provide the e-mail services any business may require.
These different e-mail services do not compete against each other,
but should be used together to help you form a rich online
environment for your customers.
POP E-mail
Most likely if you have an e-mail account through an Internet Service
Provider it will be a POP e-mail account. When you sign up for
hosting services you are given the ability to setup one or more POP
accounts for use in association with your domain name. For example
bill@yourname.com, and mary@yourname.com. Each POP account holds
mail on the web server in a separate account for each user. Each user
has the ability to login to the server using a username and password
specific to a POP mailbox and retrieve his or her e-mail securely from
anywhere in the world. Often a user will use an e-mail program such
as Microsoft Outlook to access a POP e-mail account, others times
one may prefer to use a web based e-mail program the hosting provider
has setup to access individual accounts.
E-mail Forwarding
Allows you to specify an existing e-mail address where all e-mail
will be sent to an address even though the e-mail sender may be
addressing the mail to various receipients.
For example if you wish to setup various e-mail
aliases (sales@yourdomain.com, webmaster@yourdomain.com, support@yourdomain.com, etc.)
throughout your web site, you can have all e-mail sent to these addresses
end up in your personal e-mail account.
The advantage is a time savings from not having to login to various
different e-mail accounts frequently to check on new mail.
All mail is received in a single central mailbox.
A variation of this is to have several e-mail addresses forward
to unique e-mail address, possibly to other domain mailboxes. This is a
great tool for employees that may already have an e-mail address they
prefer to use on a daily basis. Also when a user changes e-mail address
this provides the capability to make sure they do not loose any mail
from receipients who were not aware of the address change.
Once again this type of e-mail forwarding can be a useful tool
since the user will not have to check and maintain separate POP accounts
for every each and every mailbox they have ever owned.
Autoresponders
Another e-mail service available is an autoresponder. With an
autoresponder you can set up an e-mail alias at your domain to
automatically send a pre-written message to anyone who sends mail to that
address. Sending an "on vacation" notice is an example on how an
autoresponder can be used. Permanently setting up an email address
to respond with a specific message could also have a wide variety of
business informative applications. Later you could also follow up
with more information then included in the auto response message
depending on the request.